Google My Business

As a business owner, you take many steps to get your business noticed. Whether it’s by placing signage on the street, or running ads in the local paper, you likely want people to see and hear about your business because that’s the only way customers are going to learn about you and what you have to offer. And now the online directory, Google My Business, will do much of the work for you and get your business noticed. And not just online; Google My Business will increase visibility for your business everywhere.

Google My Business makes you more visible to customers even when they are on the street, right in the same neighborhood as your business. It’s able to do this because when customers are out searching for that product they need, they often use their phones, and Google, to do it. And after entering the product, service, or company they’re looking for into the search engine, Google will provide a listing of three businesses nearby that offer that same exact thing. Customers see the listing, get directions to the location, and head on over to make their purchase.

Google My Business also increases the visibility of a business online, which is something every business can benefit from. In the same way that Google uses algorithms and ranking factors to determine which websites will be placed higher than others in the search engine results page, they use those same algorithms and ranking factors to determine which businesses will get those coveted top three spots in the Google My Business listings.

When businesses can use those algorithms by customizing and optimizing their listing in Google My Business, they will gain more exposure and more visibility online by landing in those top three spots. And just like Google will increase exposure to those in the neighborhood, it will also increase exposure to those online, particularly if they’re close to the business’ location.

Creating a listing for your business in Google My Business comes with many benefits. But one of the biggest ones is that it will make your business more visible to customers whether they’re right outside your door or across town.

 

A marketing consultant is a very broad term for experienced professionals that can help business owners create and execute marketing plans and strategies to market a company, brand, product, service, or all of the above. They are not just ad agencies or advertising executives. While creating ads and tag lines may be a part of a consultant’s job, their job is so much bigger than that. They bridge the gap between the business and the consumer, understand how each works, and brings that knowledge together in order to best market a company.

A marketing consultant will become very familiar with a business’ product or service. As they do, they will come to know every feature of that product or service, and they will advise the business on how best to sell it. They can then even help a business price, package, distribute, and sell that product.

In addition to understanding a product or service, consultants will also know what customers are looking for. They’ll understand how a target demographic thinks, how they behave, and what they’re looking for in the products they buy. They’ll also know whether it’s best to target that demographic on Facebook, through an email marketing campaign, or to take another avenue. They’ll even write the ads and content that’s needed, in many cases.

Marketing consultants are also very creative not only in writing those ads, but also in how they present a business to its customers. Some businesses may require a more professional tone in order to best reach their target market. Other target markets be best sold to using slang and other colloquialisms. A consultant will know what will work best to build a customer’s trust while building a business’ brand. 

A marketing consultant needs to be many things, and there really is no one box all marketing consultants can fit into. A consultant can be proficient in all areas of marketing, or they may specialize in just one area such as Internet marketing, direct marketing, or one of the many other areas of marketing that are out there.

Marketing consultants can work within a larger firm that has different marketing departments such as web design, client services production, and distribution. Or a marketing consultant can own and run their own consulting business and take care of all marketing aspects themselves, or with the help of a few staff.

In short, marketing consultants can be a business’ best friend. They can open up doors for a business by building their brand, their online reputation, and helping them sell more products or services.

Google has been trying to get website owners to move their sites to HTTPS for years. The company started talking about the importance of it back in 2014, but it wasn’t until 2016 that they started flagging sites that hadn’t made the move. At that time, nothing was done to sites that remained an HTTP site, but Google did start sending letters and emails warning website owners that they soon would be. Fast-forward one year, October 2017 and Google has done it. Now any site that is not an HTTPS site will be indicated as such to users.

To understand what this really means, you first have to understand the difference between HTTP and HTTPS. HTTP stands for ‘Hypertext Transfer Protocol’ and it is the main way web pages interact with web browsers. When a URL, or web address, is entered into any browser it has ‘http’ in front of it (or at least it used to). That command was then sent to the web server the website was hosted on and told it how to fetch, transmit, and display the web page located at the URL entered into the address bar.

HTTPS is very similar with the exception of course, that it has an ‘S’ on the end. This ‘S’ stands for ‘secure’ and indicates that the web page, and any information transmitted on it or through it, is secure. That means that the page cannot be hacked as any information on that page will be encrypted – or scrambled. When this command is given to the web server, it tells the web server that an encrypted transmission is needed.